Michelle McBain

Michelle McBain

About JS Group

JSG is Tech's Go-To Partner for Channel Evolution


In our channel evolution practice, we help our clients navigate through complexity caused by relentless tech innovation, a shift towards recurring revenue streams, evolving customer purchasing behaviors, increased global competition, and rapidly changing channel models. 

Our practice improves channel health and effectiveness by deploying innovative growth strategies for clients who increasingly depend on indirect go-to-market success.  

We create new channel programs, evolve existing ones, and provide a wide range of services, including channel strategy and framework development (from inception through launch); partner targeting, recruitment and on-boarding; demand generation and prospecting; MDF benefits creation (and management); channel operations and governance.

Instead of dazzling you with fancy presentations and jargon, we prefer to focus on driving near-term tangible results. We've built multiple 5-Star award-winning channel programs for leading global tech vendors.  Instead of experimenting with your channel, let us help you build the right strategy, framework, and program.